About
How we turn ideas into users.
We run a lot of cheap experiments, systematise everything up to the first users, and back it with a team that has done this before.
Here is how it went...
6
Positive resultsWe ideated, built an MVP, created a minimal marketing campaign, and had 50-500 people sign up to each as a result.
4
Ongoing experimentsWe are still testing either their tech or their outreach strategy.
+15
FailuresEach told us a lot about the idea behind it, and gave us insights to improve our tools and processes.
...And what we have automated so far.
Our homebrew processto move from an idea into a project with a story, an MVP, and a clear idea for the first prospective users.
A market analystthat informs us about the market size, competition, the substitutes used by our target users, and other relevant metrics.
An ad deployment interfacethat helps building concise ads, checks them and deploy them to several platforms at once.
A dashboardthat tracks the progress of every experiment, so that we can see what is working and what is not.
Shared tech infrastructurethat kickstarts production-ready projects.
* Never through ads or predatory patterns.
We have systematised everything up to getting the first users. That is how we got 6 projects to their first few dozens of users in 6 weeks.
Now that we have users, we are working on understanding them. We run interviews, watch interactions, track feature usage, and collect feature requests. These are the tools we use to learn what they would gladly pay for.
We believe that the Learnings phase is the key to reliably getting to Revenue (ie: the first paid users). Once we get there, anyone will be able to build or invest in a project with minimal risk.
