Accelerating product validation.

Market Report

$20

A structured read on the opportunity, the market, and the risks, delivered in under two hours.

  • Concrete project & MVP plan
  • Demand and competitor analysis
  • Business model & red flags
  • Two backup ideas

Best for: incubators, funds & teams screening many ideas fast.

See what's included

Market Testing

$100 + ads

A live ad campaign with three creative variations, plus a final scored report.

Everything in the Market Report, plus…

  • We build the creatives & run the ads
  • Three iterated variations
  • Milestone updates throughout
  • An A/B/C/D score on real demand

Best for: startups, R&D teams & founders weighing a pivot.

See what's included
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Market Report

A focused report on one primary idea, plus two auxiliary ideas in case the first one doesn't survive the analysis. We deliver it all in under two hours.

Fits any business idea, whether B2C, B2B, niche, or broad.

How it works

You describe your idea on our platform.A writing interface where you can capture the idea and the context around it.
Optional written follow-ups and one optional call.Both help you think more clearly about your idea, and help us write a better report.
We deliver the report in under 2 hours.You get notified the moment it's ready.

Market Testing

You get everything in the Market Report. On top of that, we run a live ad campaign with three creative variations, send you milestone updates throughout, and deliver a final scored report at the end.

Fits any idea with a wide enough market. Ads need an audience to reach, so we need a market of at least a few hundred potential customers.

How it works

Everything from the Market Report.You start with the same Market Report, so the campaign is grounded in a real understanding of the market.
We make the ad creatives and run the campaigns.We handle the targeting, the copy, the visuals, and the publishing across whichever platforms fit your audience best.
An A/B/C/D score on the campaign.The score compares the signups you got against what we would expect for an idea of this caliber. It also reflects whether people just clicked through, actually signed up, or engaged further by replying to emails and following up with us.

Two programs

We are still early, so we run two promotional programs for people who want to come along for the ride.

Beta testers.If you want to be a beta tester, to get access to all of our tools at cost.
Early distributors.If you want to become an early distributor, meaning you know more than 10 companies and entrepreneurs who may be interested, to give each of your contacts the tool at half price plus a free Market Report.

The ways people test ideas today

Big companies.They wait for a startup to prove an idea, then acquire it. It is expensive, and it only works once the risky part has already been done by someone else.
Funds and incubators.They spread bets across many startups and hope one of them succeeds. The signal arrives years later.
Startups.They pivot every two to six months until something sticks, and burn through runway each time.
R&D labs.They build impressive tech that has no clear path to market, and they sometimes partner with outside operators to find one. Those partnerships often fail.
Engineers.They ship side-projects when they have the time, hoping one of them blows up.

What we do instead

We externalise the test, and we don't go as deep as a full product development cycle. That is precisely why we are faster and cheaper than the alternatives.

Hours, not quarters.A Market Report lands in your inbox in under two hours. A full Market Test wraps in about a week.
A fraction of the cost.The test costs an order of magnitude less than building an MVP yourself, and several orders of magnitude less than running a pivot or acquiring a proven startup.
Twenty projects shipped in six weeks.Our tools and our process are already built. When you partner with us, you benefit from all of that compounding work.

Let's talk.

Head to the portal to get started, or drop us an email and we will walk you through which offer fits your situation and what testing your idea would look like in practice.

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